About the Author:

Klara Bruveris

sign up

Subscribe to Email Updates

Posts by Klara Bruveris

shopper research: applying semiotics for packaging success

shopper research: applying semiotics for packaging success

  “Large corporations have been built with the aid of effective symbolism of imagery and colour. Colours and images with favourable symbolism promote ...

Read More

shopper research: packaging - mind hack your shopper

shopper research: packaging - mind hack your shopper

Do you understand your shopper's mind enough to influence that final purchase decision? In this post, PLAY researcher, Dr. Klara Bruveris, explores th...

Read More
get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

Download Today

sign up

Subscribe to Email Updates

you may also enjoy

make a play today

MAKE AN ENQUIRY

P 02 80970200  |  E hello@playmr.com.au

DOWNLOAD THE PACKAGING PLAYBOOK