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PLAY perspective: prepare your brand for the impact of COVID-19

In these uncertain times, consumer behaviour is rapidly changing and becoming more and more unpredictable. For almost six weeks, the PLAY team have been tracking these changes with our Australian online panel and hearing about these impacts and changing purchase habits directly from Australians.

Now more than ever, research is needed to delve deeper and better understand our changing behaviour and what this will mean for brands. Although the long-term knock-on effect of local lockdowns is difficult to predict, together we can begin to plan for the changes we may see in the future.

 

DOWNLOAD OUR INFOGRAPHIC TO GET INSIDE YOUR CONSUMER'S MIND

 

In our video, we cover:

1. The kinds of products and services consumers are trialling during this time.

2. We get a glimpse into people’s cupboards and hear why they’re buying certain products, what they haven’t been able to get and what they're missing.

3. Our recommendations to take this research further for your brand.

 

 

How to better understand the impacts on your brand in light of COVID-19.

The PLAY team is on hand to help you make sense of these changing behaviours and preferences so you can make better decisions for your brand.

To get answers to your most pressing questions (and those you haven’t thought of yet), get in touch on 02 8097 0200 or email hello@playmr.com.au at any time.

 
DOWNLOAD OUR INFOGRAPHIC TO GET INSIDE YOUR CONSUMER'S MIND
 
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packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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