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5 top tips for a successful seasonal pack promotion

5 top tips for a successful seasonal pack promotion

Over the years we've worked with hundreds of brands to launch seasonal products and packs and we've picked up a fair few pointers along the way.

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shopper research: optimise path to purchase and protect your margins

shopper research: optimise path to purchase and protect your margins

There are many amazing brands out there that people seem to love, but somehow the sales data doesn't seem to match up. Why is this the case? As buyer ...

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meet the new technology transforming shopper research

meet the new technology transforming shopper research

Let’s face it, we all judge books by their covers, which is why we invest so much time and resource in nailing our packaging. The key to getting packa...

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trend highlights: what's HOT in consumer land right now?

trend highlights: what's HOT in consumer land right now?

This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together 5 trends we KEEP seeing ...

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sustainability: getting the green light from consumers

sustainability: getting the green light from consumers

In 2019, you're well aware that global warming is a huge problem and a worldwide hot topic, but do you know how your consumers really feel about prote...

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retail trends: the rise of gaming in Australia

retail trends: the rise of gaming in Australia

It seems the world will never tire of PLAY… and why would they ;)? Before you say it - no, this trend isn’t limited to children. Case in point: Candy ...

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FMCG news: Woolworths debuts sustainability & health-focused concept store

FMCG news: Woolworths debuts sustainability & health-focused concept store

Did you get the chance to read our review of Woolworths' updated and truly consumer-centric store in Marrickville (Sydney), last year? Click here if y...

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FMCG news: top 10 food trends for 2019

FMCG news: top 10 food trends for 2019

The PLAY team LOVE all things FMCG and are dedicated to keeping your fingers on the pulse of Australian consumers, so we’ve put together 10 of the top...

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FMCG research: achieving fast-track sensory analysis with Product Clinics

FMCG research: achieving fast-track sensory analysis with Product Clinics

Think different. Make it happen. PLAY. That’s how we do things around here. In the spirit of this message, we thought we’d introduce you to a product ...

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FMCG trends: how to get your product into consumers' healthy routines

FMCG trends: how to get your product into consumers' healthy routines

Healthy daily routines are certainly a big part of today’s wellness movement but are people all talk, or are they really putting these concepts into p...

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get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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