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how to build a sensory story at the largest CLT facility in Australia

how to build a sensory story at the largest CLT facility in Australia

Have you heard? The PLAY team are officially the proud designers and owners of the largest sensory CLT facilities in Australia! Yep, it's true - we do...

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meet the new technology transforming shopper research

meet the new technology transforming shopper research

Let’s face it, we all judge books by their covers, which is why we invest so much time and resource in nailing our packaging. The key to getting packa...

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trend highlights: what's hot in consumer land right now?

trend highlights: what's hot in consumer land right now?

  This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together five trends we KEEP se...

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innovation research: consumer-led product design

innovation research: consumer-led product design

Innovation is super technical, costly and intimidating, right? After all, there are numerous scary-sounding steps between initial idea generation and ...

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FMCG trends: the rise of innovative niche 'wellcare' players

FMCG trends: the rise of innovative niche 'wellcare' players

The FMCG landscape is changing. As health and wellness becomes more of a priority to consumers, the lines are blurring between the domains of consumer...

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FMCG research: rethinking innovation

FMCG research: rethinking innovation

Populating the pipeline for the future is an ongoing challenge in FMCG. It’s time to unite foresight, insight, science and technology in order to brin...

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pricing research: psychological barriers and the FMCG approach

pricing research: psychological barriers and the FMCG approach

  Is it just me, or does a $5 coffee irritate you too? It's that little bit too expensive to swallow, right? Or how about the other way around... does...

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packaging research: the e-commerce difference

packaging research: the e-commerce difference

E-commerce has shifted the way that people shop and overhauled the customer journey we once knew so well.

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get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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