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get to market faster with innovation sprints

get to market faster with innovation sprints

We’re longtime fans of fresh, effective ways to approach research. We are called PLAY after all!

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how you can nail your online offering with digital shopper

how you can nail your online offering with digital shopper

For some, online shopping used to be a non-essential indulgence or a way to save time. Nowadays, with non-essential errands banned, more and more Aust...

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why now is the ideal time to innovate

why now is the ideal time to innovate

As we write to you from our kitchen tables and home ‘offices’, it seems like an understatement to say that our worlds have changed dramatically in the...

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PLAY MR researchers get students stuck into sensory research

PLAY MR researchers get students stuck into sensory research

Pushing the boundaries of cutting-edge research ain’t no easy thing. Yet there is a consistent call from all corners of the industry to deliver ever m...

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how to build a sensory story at the largest CLT facility in Australia

how to build a sensory story at the largest CLT facility in Australia

Have you heard? The PLAY team are officially the proud designers and owners of the largest sensory CLT facilities in Australia! Yep, it's true - we do...

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meet the new technology transforming shopper research

meet the new technology transforming shopper research

Let’s face it, we all judge books by their covers, which is why we invest so much time and resource in nailing our packaging. The key to getting packa...

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trend highlights: what's hot in consumer land right now?

trend highlights: what's hot in consumer land right now?

  This is your perfect coffee break roundup of the most important consumer trends in Australia right now. We've pulled together five trends we KEEP se...

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concept testing: the basics

concept testing: the basics

Does the term 'concept testing' sound a bit confusing or airy fairy? If you need clarity on how a concept test can help with product development or th...

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innovation research: consumer-led product design

innovation research: consumer-led product design

Innovation is super technical, costly and intimidating, right? After all, there are numerous scary-sounding steps between initial idea generation and ...

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FMCG trends: the rise of innovative niche 'wellcare' players

FMCG trends: the rise of innovative niche 'wellcare' players

The FMCG landscape is changing. As health and wellness becomes more of a priority to consumers, the lines are blurring between the domains of consumer...

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get the playbook

packaging: the silent salesman

 

Packaging is arguably the most valuable consumer touchpoint; after all, we all judge books by their covers.

 

The risks of poor packaging design are huge, and customer alienation can lead to severe losses in sales.

 

Do you understand the mind of your shopper, and what leads them to purchase? Packaging research is the essential first step in the pack design (or redesign) process.

 

Download our 8 top tips to help you navigate the difficult journey, maximise opportunities and avoid the common pitfalls.

 

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